Universal Monsters embraces the persona of the ultimate monster movie “stan” and uses an individualized voice and tone strategy for each social platform audience. Through post copy, on-asset copy, concept ideation, reactive concepting, and custom content capture scripts, the voice of the Universal Monsters Brand engages both new and old fans while bringing the legacy IP into the modern world.

In the first year, the accounts accumulated over 18.3 million impressions and 1.5 million engagements (a 34.7% increase) and welcomed over 48,000 new Monsters fans organically to the community.

Work done in partnership with And Company & Cheeky