Universal Monsters
Universal Monsters embraces the persona of the ultimate monster movie “stan” and adopts a playful, Gen Z/Millennial-friendly voice that resonates across platforms like TikTok and Instagram. By tailoring the voice and tone to each platform, I helped create an authentic and engaging presence that spoke to our audiences in their own language. In the first year, the accounts accumulated over 18.3 million impressions and 1.5 million engagements (a 34.7% increase) and welcomed over 48,000 new Monsters fans organically to the community.