After several years of organically growing the Universal Monsters brand across Instagram, Facebook, TikTok, and Threads, the time came for the brand’s next evolution: embracing Universal’s entire horror catalog. Transitioning the Universal Monsters account to encompass the full Universal Horror brand was a months-long process of slowly including more modern horror titles into content in an effort to not scare off the classic monster fans while also inviting in new audiences.

It all culminated in an October to remember, as the account proudly kicked off its final transition with a teaser door camera video, hype edit, and announcement post. From there, it was time to fully embrace the voice, tone, and rich cinematic history of the Universal Horror brand.

Work done in partnership with Cheeky.

Examples of individualized voice and tone strategy for each social platform audience, with unique concept approaches and post copy tailored to audience interests.