Novocaine
Get ready for a home entertainment social campaign that packs a punch. For the new Jack Quaid film Novocaine, it was important to entice fans of violent, gore-ridden action without alienating more squeamish ones in the process. As a multi-genre title, asset concepts and copy highlighted the film’s unique mixture of comedy, violence, and romance. Trending formats and evergreen on-asset meme copy kept the campaign feeling fresh and relevant.