A League of Their Own
A League of Their Own revitalized an old classic, knocking it out of the park to gain a new generation of fans online. Leaning into vintage vibes, not vintage values, the social campaign highlighted the achievements of women in baseball and the feel-good relationships at the heart of this team story. Just as A League of Their Own empowered and uplifted the voices of its characters, the voice & tone of the campaign made sure everyone felt welcome in the dugout.